"Julia's training has been a god-send during COVID!
As the museum director of a micro/grassroots museum in California, I was faced with the dilemma of how to keep paying our bills and rent, even when closed and locked down.
Using Julia's methods on Facebook fundraising, we have raised more money than we would have had we been open.
Julia taught us how to put our mission front and center. And our supporters have responded generously to make sure we stay alive even while quarantined."
~Emil Guillermo, Museum Director of the Filipino American National Historical Society and Museum
"This course was worth every penny!
I've recently been hired in a new position for my agency and have been tasked with many new initiatives including peer to peer campaigns, social media marketing, and more.
Creating a social media plan and system was incredibly helpful for me in building these initiatives.
Julia, thank you so much!"
~ Heather Watkins, Disability Policy Consortium
Gain clarity, grow your confidence, and take back control of your calendar!
What is Social Media for Social Good Academy?
It's the only live online training program for nonprofit social media managers who want to play a bigger game, make more impact, and get 10x results.
This program will give you my complete nonprofit social media blueprint, designed for nonprofit professionals that want to stop spinning their wheels on social media and start getting real results.
You will walk away with a Social Media Playbook for your organization - and editorial and digital marketing ideas that can last months (if not years)!
If you are a nonprofit marketer or digital fundraiser looking to raise awareness for your cause, increase visibility for your programs, and grab the attention of new donors, then you probably already know that you need to start using social media.
So I’ll spare you the “why social media is essential to nonprofits” lecture.

No need to be a broken record and convince you of something that’s already been drilled deep into your nonprofit marketing mind.
After all, you definitely know that creating a strategic social media action plan is the key tipping point that will allow you to streamline your time, impact more people, and expand your revenue.
Course Curriculum
- Welcome to the Academy! 🎓
- Get your taxes refunded from Teachable!
- Academy Live Training Schedule & Syllabus
- Academy Facebook Group Rules
- Social Media Matrix
- Please review: Ten questions for work that matters from Seth Godin
- How the Facebook Algorithm Works and How to Make it Work for You
- Social Media in 20 Minutes Per Day (56:47)
- How to Reduce Screen Time as a Social Media Manager [Infographic]
- Welcome to Module 1!
- Video recording (57:41)
- Audio recording
- Slide Deck
- Transcript
- Group Chat
- Social Media Playbook worksheet - Module 1
- EXAMPLE of a Nonprofit Social Media Playbook
- Nonprofit Social Media Policy templates
- Nonprofit Social Media Policy Workbook
- Nonprofit Social Media Policy example
- Weekly Task List - Nonprofit Social Media Managers
- Social Media Audit - fillable template
- Live Q&A session on Zoom (60:20)
- Welcome to Module 2!
- Social Media Playbook worksheet - Module 2
- Nonprofit email surveys - examples
- Social Media Matrix
- Video recording of the live session (60:57)
- Audio recording of the live session
- Module 2 slides
- Transcript
- Chat Log of the live session
- BONUS: Chapter 7: Growing an Organizational Culture that Embraces Social Media
- BONUS: 5 Strategies for Engaging Younger Generations
- 2024 Nonprofit Communications Trends Report
- Welcome to Module 3!
- Video recording of the live session (66:50)
- Audio recording of the live session
- Transcript
- Chat Log from the live session
- Module 3 slides
- Social Media Matrix
- Social Media Playbook worksheet - Module 3
- Nonprofit Social Media Calendar - spreadsheet
- Additional Resources
- Live Q&A session on Zoom (62:50)
- The Facebook Fundraising Starter Kit
- The Essential #GivingTuesday Tool Kit
- Swipe files of social posts
- Reading and Resources List
- Tools of the Trade
- How to build your email list using your website and social media - GUIDE
- Storytelling in the Digital Age Workbook - Julia Campbell
- The Essential Guide to Recruiting and Coordinating Social Media Ambassadors
- The Ultimate Guide to Creating Great Social Media Graphics NEW AND UPDATED
- The Ultimate Guide to Instagram for the Small Nonprofit ebook
- Article - When Should Your Company Speak Up About a Social Issue?
Hi, I'm Julia!
I’ve been working in and alongside nonprofits for two decades. I’ve been a one person Development and Marketing Department, a volunteer, and a Board Member. Having spent my career in the nonprofit and public sectors, I understand the specific obstacles that marketing and fundraising professionals face every day – isolation, wearing multiple hats, high expectations, and increasing responsibilities.
And - lucky for you - I’ve learned a few things along the way.
More specifically, what works - and what doesn’t - in nonprofit marketing. What is essential for success - and what can we ignore (or throw away for good). How to get your message to stand out from the rest. How to get people to believe in, and to become passionate about, your cause.
Do these sound like things you struggle with? If you said a resounding YES, you are in good company. Most nonprofits struggle with marketing their mission to the masses: What to say, how to say it, where to focus? Especially when there is SO much to do?
That’s EXACTLY why I created Social Media for Social Good Academy! With streamlined strategies and an intentional approach to social media, you can grow an audience, gain attention, and achieve your goals.
With me as your expert guide, and a cohort of other nonprofits willing and eager to learn alongside you and support you - this is TOTALLY doable. I promise!
~ Julia
In just 5 weeks you were in possession of a strategic social media roadmap, one that you can use over and over again...
You could finally have peace of mind and know exactly what to do next...
You could stop spinning your wheels and throwing up spaghetti to see what sticks...
You had 100% confidence in your ability to manage all of this...
You had every step covered in the social media marketing process clearly laid out for you so that you NEVER have to face the dreaded question of “what do I do next??” and instead, you can put your energy and focus into the task at hand...
You knew all the steps, in clear and vivid details, so that you can DIY with confidence and avoid unnecessary outsourcing expenses
That’s the opportunity I want to introduce you to today!
4 training modules + 1 implementation week taught LIVE each week by Julia, with manageable homework (the best part - during the live sessions, we start in on the homework together!)
Valued at $1997
Weekly live Study Hall sessions, where we review the homework, share what we accomplished that week, and get all of your burning questions answered.
Valued at $997
Action-packed checklists, worksheets, and resource guides for each module to keep you on track, progressing, and taking action.
Valued at $1597
4 hours of on-demand video BONUS trainings.
Valued at $997
Exclusive Facebook community just for students, to give you deeper support and peer guidance.
Valued at $997
Lifetime access to the course and all updates. (Yep! I said LIFETIME.)
Total value: $6,585
Would you like to:
- Implement a simple workable social media strategy for your nonprofit that won’t make you lose your mind
- Get new donors hooked on your social media
- Create project plan for your digital fund-raising campaign that you can use over and over again for future campaigns
- Dramatically improve your nonprofit’s presence on social media
- Demolish FOMO as a busy nonprofit digital marketer
- Manage your boss’ lofty expectations as a small or one-person shop
- Get inspiration, ideas, and specific ways to get creative on social media
- Learn exactly how to stay focused and productive in a world gone mad with notifications
